Every day, millions commute back and forth into their workplace. The chance to do things differently is an idealistic dream for many – but in Finland it is reality.
The Nordic nation has embraced agile working patterns for years. It’s a style of work well suited to the country’s deep-rooted culture of trust, equality and pragmatism, and 9 out of 10 companies now offer flexible-working conditions.
Finland is a small forest-packed country with a sparsely dispersed population of just 5.5 million. It is a major European tech hub which is a magnet for successful IT firms, gaming start-ups and digital financial services.
The Finns recognise that not everyone wants to live in a big city where tech headquarters are traditionally located, but it's wasteful not to utilise the talent living further afield. Greater access to Wi-Fi and cloud-based comms have created new ways of working, but attitudes to alternative work arrangements and the growth of temporary workspaces have also helped.
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