During 2020, the coronavirus pandemic led employees to work remotely from home and the value and potential of virtual global teams became clear. But working in multiple cultural contexts and geographies can directly affect an organisation’s performance in areas such as communication and collaboration. Our client therefore wanted to put in place a global approach to Business English language training and offer a range of online courses for their international Customer Sales and Marketing teams.
Recognising that working from home may also impact motivation, our client was keen to provide positive motivators to boost performance by bringing together colleagues from different offices for fun and interactive classes. This meant we had to offer flexible timeslots taking into account differing time zones when arranging the lessons.
"Although I have had cultural training in the past, this was far more useful to me. It was interactive and helped me to improve my cultural awareness."
Working Across Cultures
Experian - Bulgaria
"I enjoyed learning how to deal with situations emerging from cultural differences within the USA (dialects, accents). Some really helpful insight into the American mind-set, especially business life. Also, the ability to phrase things in a way that US clients understand. Now I understand that there are some things here in the EU that US citizens never use so cannot understand."
American Cultural Training