Developing World-Class Customer Service

Across London the proportion of homes sold to international buyers was around 30% last year. The number of homes in the capital’s “prime central” spots bought by foreign investors hit the highest level in five years, with a significant jump in Middle Eastern and Chinese buyers boosting the figures.

Alternative Description
Alternative Description

The Challenge:  Our client is the UK's leading residential property developer and they are committed to providing extensive training for their Sales and Customer Service teams.

Once new hires have completed their initial training at their academy, they will be expected to provide a world-class level of service, support and guidance to customers from the point of purchasing their home right through to occupation and beyond.

Keen to improve the interaction between their customer-facing teams and overseas investors, they investigated cultural awareness and business etiquette training.

Our Solution:  In 2014, Babel was commissioned to design a one-day workshop that could be rolled out to staff in their autonomous companies and at various developments throughout London and the South-East.

The workshop focuses on improving interaction principally with buyers from China, Hong Kong, Singapore, Middle East, Russia and India, and occasionally Nigeria and Turkey. For each culture, core cultural values, preferences and approaches are discussed.

Practical business etiquette is understood and practised such as the correct naming conventions and titles, meeting and greetings, recognising hierarchy, status, gender and family issues, different approaches to timeliness and deadlines, the importance of relationships and trust and symbolism, taboos and acceptable topics for conversation.

Service expectations are also discussed, especially the importance of formality, courtesy, respect, physical appearance and dress code.

The Result:

Following the success of our first one-day workshop in 2014, we now run short Masterclasses (advanced three hour workshops) for hosting buyers from the Middle East and China. These recap on the important core cultural values and how these are shown in investor behaviour; the aspirations, motivations and demands of investors; and delegates are introduced to tailored case-studies concerning a buying/purchasing scenario.

More recently, we have also introduced a one-day International Negotiations Skills course which is designed for the Sales Teams. The course identifies the key skills of negotiating, looks at how to identify key targets, work out tactics, deal with difficult customers, and achieve the results required. Delegates learn how to adapt their style when negotiating with people from different cultures and also use the most appropriate language to influence and persuade their buyers.

“Improved my level and confidence to deal with situations and I now feel I have a better understanding of the Chinese and Russian cultures. It was presented very well and got the whole group involved. Trainer was great and really enthusiastic.”


"Each year the Babel module is rated 'outstanding' by our graduates. They feel really engaged and encouraged to learn and although some of them may have studied these topics at university, they have never experienced the content within such a multi-cultural group and the advice offered by top trainers. The graduates are excited to network with fellow colleagues from different offices and cultures and Babel's programme enables us to do this perfectly."

Graduate Development Programme


"Thought-provoking course which gives a great insight into other cultures and how to adapt and improve your own communication for the greater good."

Working Across Cultures

BNP Paribas Securities Services

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Be nominated for VIP Entry to World of Learning Exhibition

Babel is exhibiting at the World of Learning Conference & Exhibition 2019, NEC, Birmingham on 15th & 16th October 2019. We have a number of VIP Entry tickets for the Exhibition and if you would like to be nominated or to find out more, please do get in touch. Alternatively we look forward to meeting you on Stand G40.