The Challenge: Our client is the UK's leading residential property developer and they are committed to providing extensive training for their Sales and Customer Service teams.
Once new hires have completed their initial training at their academy, they will be expected to provide a world-class level of service, support and guidance to customers from the point of purchasing their home right through to occupation and beyond.
Keen to improve the interaction between their customer-facing teams and overseas investors, they investigated cultural awareness and business etiquette training.
Our Solution: In 2014, Babel was commissioned to design a one-day workshop that could be rolled out to staff in their autonomous companies and at various developments throughout London and the South-East.
The workshop focuses on improving interaction principally with buyers from China, Hong Kong, Singapore, Middle East, Russia and India, and occasionally Nigeria and Turkey. For each culture, core cultural values, preferences and approaches are discussed.
Practical business etiquette is understood and practised such as the correct naming conventions and titles, meeting and greetings, recognising hierarchy, status, gender and family issues, different approaches to timeliness and deadlines, the importance of relationships and trust and symbolism, taboos and acceptable topics for conversation.
Service expectations are also discussed, especially the importance of formality, courtesy, respect, physical appearance and dress code.
“I’ve gained a better understanding to cultural differences. I definitely suggest colleagues go on this to learn that something may be classed as ‘rude’ but it’s merely a misunderstanding.”
Cultural Diversity & Inclusion
"She was a very effective facilitator and led the workshop well. The training was very effective and very good feedback from the attendees – they keep talking about things they have learnt which is great and some have already taken action to better support our customer based on what they learnt."
Taiwanese Cultural Training