The car market in Europe is highly competitive and to adapt to changing demands, manufacturers need to bring together sources of information across many supply chains and systems to obtain detailed statistics.
Our UK client heads up the Finance Shared Services teams for one such manufacturer. Team members are located in the UK, Belgium, France, Germany and Italy and they monitor and manage data provided to the European HQ businesses from their outsourcing partner in Chennai, India.
In 2017, the Indian outsourcing partner had only just been appointed. Our client had plans to go to Chennai every quarter throughout this crucial first year, to build effective relationships and review work processes with the team there. As the success of this project was under the spotlight, he felt Indian cultural awareness training for his own European team members would be vital. They had expressed concerns about the social and cultural influences that impact on doing business in India. Whilst many things are changing in terms of business culture, with more companies adopting Western approaches, the differences in business culture can still prove challenging.
Babel provided a two-stage solution to this challenge. Firstly, we tailor-made three one-day workshops to quickly develop the knowledge, skills and behaviours required for the European teams to successfully work with their partner in Chennai.
Whilst the training had some academic theory to explain different cultural approaches, it focused on practising new behaviours. These included taking a different approach to:
The second stage of this project involved two days of European cultural awareness training in Chennai to 50 participants. The Indian team members were young (25-30 years old) and, for many of them, this assignment was their first time working with European stakeholders.
Our Course Leader stressed a number of agreed, key learning points. At the conclusion of each workshop, he reinforced these by asking the participants to consider work actions that were not helpful, or could be harmful, consider those aspects of their performance that are effective, and identify behaviour or tasks that they could do more often.
This included practical steps and actions they would take for:
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